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Course description: AEC Daily: Creating a Meaningful and Productive Digital Presence
ONGOING
Every designer needs a strong digital presence to stake a place in a crowded marketplace. This course presents easy-to-implement, expert advice for how creatives can craft effective websites and social media profiles that help build their brands and attract prospective clients.
ONGOING
Learning Objectives:
Determine how their website fits into their digital marketing needs, set design goals for their website designer, and improve search engine optimization (SEO).
Create and maintain an Instagram profile that reinforces their brand, builds a targeted following, and supports generation of solid leads.
Create a Facebook business page that can appeal to existing and potential clients.
Devise strategies for taking photographs that have potential to drive social media success.