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Course description: CEU Events: Understanding What Makes Authentic Luxury for the Kitchen & Bath
What is Authentic Luxury, and how does it affect the kitchen and bath industry? This presentation is designed to educate designers, builders, showroom consultants and sales representatives on how to differentiate authentic luxury from “posers;” bring a closer appreciation for the meaning of true authentic luxury; and how this understanding can help grow their business. This course is approved for 1-hour CEU credit.
Definition of Authentic Luxury
Define Authentic Luxury criteria, including the characteristics and qualities of what makes an Authentic Luxury product
Utilize case studies to demonstrate examples of Authentic Luxury product (Hermes, Mont Blanc, Hastens and ROHL)
Explain the profile of today’s affluent consumer
Demonstrate how an understanding of Authentic Luxury can help to differentiate you and your business