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Course description: CEU Events: A Human-Centric Approach to Color Selection in Commercial Spaces
Great design starts with understanding the use of color and the effects of those colors on the people using commercial spaces. This presentation explores how color choices in commercial environments influence functionality, emotional impact and the user experience. We will examine Healthcare, Education, Workspaces, Multi-Family Residential Housing and Hospitality to discuss color strategies to best serve the users of these environments.
Identify how the target audience influences color selection in commercial environments.
Apply strategic color and material choices to support functionality, user experience, and brand coherence.
Recognize the unique characteristics of key commercial segments and tailor color strategies accordingly.
Interpret emerging commercial design trends and assess their implications for color planning and specification.